You just finished your website and it looks beautiful! You shared plenty of information and proved to the world exactly what you know. You provided so much great information, some funny pictures, and plenty of questions to allow for customer interaction you are guarenteed to be a hit! But what will your visitors do once they have enjoyed your content? Leave?
When writing copy don’t be afraid to ask for some action. As web users we are training that sales copy is bad, internet forums don’t want you writing sales copy on their site and Facebook frowns on selling anything through your profile, even blog providers like Google and TypePad have filters to prohibit how much selling you do in a blog comment, but this is your site, you set the rules! It is true that going overboard with sales copy can seem spammy and you should limit how much ad vs. content you provide, but that does not mean you should not request anything of your readers.
A good rule of thumb is that every well written copy should have at least two calls to action. What do you want of your visitors? Why did you provide this great piece of information they were looking so hard to find? What are you selling? Why did you give this information? Let the reader know that you gave up this great info to get them back to your main website, or to consider buying a product, or even get them to register on the site. But your there to sell and it is OK!