Owning a good domain name can bring many benefits to your business and brand. Choose something easy to mis-spell and find your customers visiting your competition. If your domain is too complex you will find customers forgetting how to find you. You also want to make sure you use some keywords in your domain name to help people find you online, and give you a little extra recognition in your marketing and with local being so important with online search engines having your general or specific area included can only help!